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New Rivals Challenge Nielsen in TV Viewership Tracking

2/26/2025

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Summary

Story summary

In the U.S., Nielsen has long been the go-to for tracking TV viewership, using electronic devices and personal meters to capture our viewing habits. However, as the landscape evolves, new players like COMSCORE and VideoAmp are stepping in, offering fresh insights into the booming world of streaming programs.

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Story summary

In the U.S., Nielsen has long been the go-to for tracking TV viewership, using electronic devices and personal meters to capture our viewing habits. However, as the landscape evolves, new players like COMSCORE and VideoAmp are stepping in, offering fresh insights into the booming world of streaming programs.