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Apple's Mac Market Share Soars Amid Revenue Worries

2/26/2025

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Summary

Story summary

Apple's Mac market share surged to 10.2% in Q4 2024, with an impressive 45% in AI-capable PCs, fueled by innovative hardware upgrades. Yet, a looming slowdown in revenue growth to 6.4% sparks worries about the company's dependence on its brand amidst fierce competition and a saturated market.

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Story summary

Apple's Mac market share surged to 10.2% in Q4 2024, with an impressive 45% in AI-capable PCs, fueled by innovative hardware upgrades. Yet, a looming slowdown in revenue growth to 6.4% sparks worries about the company's dependence on its brand amidst fierce competition and a saturated market.