Back to today’s briefing

Story perspectives

BioWare Co-Founder Regrets Jade Empire's Poor Timing

2/27/2025

39 6

Summary

Story summary

BioWare co-founder Greg Zeschuk expressed disappointment over Microsoft's recommendation to launch Jade Empire at the tail end of the original Xbox's life. This timing, he argues, stunted the game's potential, leading to sales of less than one million copies. Zeschuk believes that a later release could have catapulted it to the heights of iconic franchises like Mass Effect and Dragon Age.

1 of 1

Story summary

BioWare co-founder Greg Zeschuk expressed disappointment over Microsoft's recommendation to launch Jade Empire at the tail end of the original Xbox's life. This timing, he argues, stunted the game's potential, leading to sales of less than one million copies. Zeschuk believes that a later release could have catapulted it to the heights of iconic franchises like Mass Effect and Dragon Age.