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NAB Pushes FCC for 2028 ATSC 3.0 Transition

2/27/2025

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Summary

Story summary

The National Association of Broadcasters (NAB) requests the FCC to shift to ATSC 3.0 by February 2028 for major markets.
ATSC 3.0 enhances video quality and datacasting, yet only 10% of TVs sold in 2024 will support it.
NAB advocates for mandatory ATSC 3.0 tuners in new TVs by 2028 to boost consumer adoption.
The transition aims to optimize spectrum use and enhance broadcast quality, potentially affecting current DVR users.
The FCC's ruling on this petition could greatly influence the future landscape of U.S. broadcast television.

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Story summary

The National Association of Broadcasters (NAB) requests the FCC to shift to ATSC 3.0 by February 2028 for major markets.
ATSC 3.0 enhances video quality and datacasting, yet only 10% of TVs sold in 2024 will support it.
NAB advocates for mandatory ATSC 3.0 tuners in new TVs by 2028 to boost consumer adoption.
The transition aims to optimize spectrum use and enhance broadcast quality, potentially affecting current DVR users.
The FCC's ruling on this petition could greatly influence the future landscape of U.S. broadcast television.