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Brentford FC Unveils Microchip Shirts to Combat Counterfeits

2/27/2025

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Summary

Story summary

Brentford FC is making history as the first English club to embed microchips in match-worn shirts, revolutionizing authenticity checks for fans. This innovative technology, crafted by Fabricks, empowers supporters to verify their shirts' origins with a simple smartphone scan. In the fight against counterfeit merchandise costing the Premier League £180 million yearly, proceeds from shirt auctions will also bolster local cardiac health initiatives.

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Story summary

Brentford FC is making history as the first English club to embed microchips in match-worn shirts, revolutionizing authenticity checks for fans. This innovative technology, crafted by Fabricks, empowers supporters to verify their shirts' origins with a simple smartphone scan. In the fight against counterfeit merchandise costing the Premier League £180 million yearly, proceeds from shirt auctions will also bolster local cardiac health initiatives.