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Rio Carnival 2025: 8 Million Revelers, $5.7 Billion Boost

3/2/2025

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Summary

Story summary

Rio de Janeiro's Carnival 2025 kicked off on February 28, as Mayor Eduardo Paes ceremoniously handed the keys to King Momo, Kaio Mackenzie. This vibrant festival will unfold over five exhilarating days, featuring lively street parades and spectacular Sambadrome events, drawing in around 8 million revelers and injecting an impressive 5.7 billion reais into the local economy.

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Story summary

Rio de Janeiro's Carnival 2025 kicked off on February 28, as Mayor Eduardo Paes ceremoniously handed the keys to King Momo, Kaio Mackenzie. This vibrant festival will unfold over five exhilarating days, featuring lively street parades and spectacular Sambadrome events, drawing in around 8 million revelers and injecting an impressive 5.7 billion reais into the local economy.