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Story perspectives

India's Consumer Class Grows Wealthy, Brands Shift to Luxury

3/3/2025

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Summary

Story summary

India boasts a consuming class of 130-140 million, as reported by Blume Ventures.
Around 300 million individuals are categorized as "aspirant" consumers, while 1 billion remain "unmonetizable."
The consuming class is deepening rather than expanding, with wealth increasingly concentrated among the affluent.
Brands are pivoting towards premiumization, emphasizing upscale and luxury products.

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Story summary

India boasts a consuming class of 130-140 million, as reported by Blume Ventures.
Around 300 million individuals are categorized as "aspirant" consumers, while 1 billion remain "unmonetizable."
The consuming class is deepening rather than expanding, with wealth increasingly concentrated among the affluent.
Brands are pivoting towards premiumization, emphasizing upscale and luxury products.