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Mixue Surpasses McDonald's: 45,000 Sweet Spots Worldwide!

3/3/2025

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Summary

Story summary

Mixue Ice Cream and Tea boasts 45,000 locations throughout Asia and Australia.
The menu includes ice cream and sweet beverages, all priced under $1.
The brand's mascot combines elements of Frosty the Snowman and the Michelin Man.
Stores play a catchy jingle inspired by “Oh! Susanna.”
Mixue now outnumbers McDonald's and Starbucks in total store count.

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Story summary

Mixue Ice Cream and Tea boasts 45,000 locations throughout Asia and Australia.
The menu includes ice cream and sweet beverages, all priced under $1.
The brand's mascot combines elements of Frosty the Snowman and the Michelin Man.
Stores play a catchy jingle inspired by “Oh! Susanna.”
Mixue now outnumbers McDonald's and Starbucks in total store count.