Back to today’s briefing

Story perspectives

Sinclair's TBD TV Rebrands to Roar, Embraces Comedy

3/4/2025

50 9

Summary

Story summary

Sinclair's TBD TV network is set to transform into Roar on April 28, 2025, embracing a vibrant new identity centered around comedy. With a fresh logo and expanded reach on Fox-owned stations, Roar is poised to captivate audiences with beloved shows like "Saturday Night Live," celebrating a remarkable 42% surge in ratings over the past year.

1 of 1

Story summary

Sinclair's TBD TV network is set to transform into Roar on April 28, 2025, embracing a vibrant new identity centered around comedy. With a fresh logo and expanded reach on Fox-owned stations, Roar is poised to captivate audiences with beloved shows like "Saturday Night Live," celebrating a remarkable 42% surge in ratings over the past year.