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Adidas Ends Yeezy Saga, Donates €260 Million to Charity

3/5/2025

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Summary

Story summary

Adidas has officially wrapped up its Yeezy sneaker saga, selling the final pairs after parting ways with rapper Ye due to his controversial remarks. This liquidation brought in €50 million in Q4 2024, boosting total revenue to €23.7 billion. CEO Bjorn Gulden revealed that €260 million from these sales will be directed towards charitable initiatives, turning a new leaf for the brand.

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Story summary

Adidas has officially wrapped up its Yeezy sneaker saga, selling the final pairs after parting ways with rapper Ye due to his controversial remarks. This liquidation brought in €50 million in Q4 2024, boosting total revenue to €23.7 billion. CEO Bjorn Gulden revealed that €260 million from these sales will be directed towards charitable initiatives, turning a new leaf for the brand.