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Neon's Bold Tactics Win Second Best Picture Oscar

3/5/2025

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Summary

Story summary

Neon’s bold marketing for "Anora" included a pop-up merchandise sale and unique screenings featuring sex workers, ultimately securing its second Best Picture Oscar. CEO Tom Quinn champions prioritizing the film and audience connection over conventional tactics. As a result, Neon has emerged as a powerhouse in indie distribution, flourishing in the post-COVID landscape.

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Story summary

Neon’s bold marketing for "Anora" included a pop-up merchandise sale and unique screenings featuring sex workers, ultimately securing its second Best Picture Oscar. CEO Tom Quinn champions prioritizing the film and audience connection over conventional tactics. As a result, Neon has emerged as a powerhouse in indie distribution, flourishing in the post-COVID landscape.