Back to today’s briefing

Story perspectives

Kraft Heinz Launches Low-Cal Vodka Refreshers in Northeast

3/5/2025

35 3

Summary

Story summary

Kraft Heinz is shaking up the beverage scene with its new Crystal Light Vodka Refreshers, a guilt-free cocktail option in Wild Strawberry and Lemonade flavors. With just 77 calories and 3.8% ABV per 12-ounce can, these refreshing drinks are set to hit select Northeast retailers at $9.99, appealing to health-conscious sippers and eyeing a broader launch in 2026.

1 of 1

Story summary

Kraft Heinz is shaking up the beverage scene with its new Crystal Light Vodka Refreshers, a guilt-free cocktail option in Wild Strawberry and Lemonade flavors. With just 77 calories and 3.8% ABV per 12-ounce can, these refreshing drinks are set to hit select Northeast retailers at $9.99, appealing to health-conscious sippers and eyeing a broader launch in 2026.