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Brown-Forman CEO Slams Canada Over Liquor Trade Tensions

3/6/2025

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Whiting Criticizes Trade
  • Brown-Forman CEO Lawson Whiting slammed Canadian provinces for pulling US liquor from shelves, labeling it “worse than a tariff” amid escalating trade tensions. Despite facing a dip in demand, the company remains optimistic, with shares climbing 8% after reaffirming annual forecasts, even though Canada accounts for a mere 1% of their sales.
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