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Cincinnati Inc. Joins Hendrick Motorsports as Primary Sponsor

3/6/2025

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Story summary
  • Cincinnati Inc. is revving up its partnership with Hendrick Motorsports, stepping in as the primary sponsor for William Byron's No. 24 Chevrolet in the NASCAR Cup Series. With Cincinnati branding set to shine during two playoff races in 2025 and 2026, this marks an exciting return to primary sponsorship, boosting the brand's visibility in the fast-paced racing world.