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Dine Brands Revamps Applebee's and IHOP to Boost Sales

3/6/2025

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Summary

Story summary

Dine Brands plans to boost sales for Applebee's and IHOP after a challenging 2024, with declines of 4.7% and 2.8%.
The company will take control of 47 restaurants for remodels and new marketing strategies.
Applebee's aims to attract younger customers by expanding its value menu and enhancing social media engagement.
Same-store sales are expected to decline by 2% to increase by 1% in 2025.
Following these initiatives, Dine Brands' stock rose by 1%.

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Story summary

Dine Brands plans to boost sales for Applebee's and IHOP after a challenging 2024, with declines of 4.7% and 2.8%.
The company will take control of 47 restaurants for remodels and new marketing strategies.
Applebee's aims to attract younger customers by expanding its value menu and enhancing social media engagement.
Same-store sales are expected to decline by 2% to increase by 1% in 2025.
Following these initiatives, Dine Brands' stock rose by 1%.