Story perspectives
97th Oscars Draw 19.7M Viewers; Pharma Ads Dominate
3/8/2025
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Story summary
- The 97th Academy Awards attracted 19.7 million viewers, showing four years of growth in viewership.
- Pharma advertising generated 23% consumer engagement, significantly surpassing average prime-time ads by 477%.
- Novo Nordisk and Eli Lilly produced the top ads, though some viewers found them confusing.
- Kantar commended Lilly's and Novartis' ads for challenging norms and boosting brand equity.
