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High Protein Searches Surge 105% in UK Shoppers

3/8/2025

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Summary

Story summary

In the UK, a remarkable 105% spike in searches for "high protein" has captured consumer attention since 2024. Ocado reveals that 43% of shoppers have boosted their protein intake, particularly Gen Z, who turn to social media for ideas. This trend is evident as chicken breast sales soar by 20%, highlighting a growing preference for wholesome foods.

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Story summary

In the UK, a remarkable 105% spike in searches for "high protein" has captured consumer attention since 2024. Ocado reveals that 43% of shoppers have boosted their protein intake, particularly Gen Z, who turn to social media for ideas. This trend is evident as chicken breast sales soar by 20%, highlighting a growing preference for wholesome foods.