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Ritual: $250M Women's Health Brand Revolutionizes Supplements

3/9/2025

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Summary

Story summary

Katerina Markov Schneider launched Ritual in 2015, driven by her quest for high-quality prenatal vitamins. Since then, the brand has blossomed into a powerhouse in women's health supplements, raking in over $250 million by 2024. Ritual champions transparency and science, pushing for essential reforms in the supplement industry to ensure consumer safety.

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Story summary

Katerina Markov Schneider launched Ritual in 2015, driven by her quest for high-quality prenatal vitamins. Since then, the brand has blossomed into a powerhouse in women's health supplements, raking in over $250 million by 2024. Ritual champions transparency and science, pushing for essential reforms in the supplement industry to ensure consumer safety.