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Apple Delays iPhone 16 Ad Amid Siri Features Uncertainty

3/11/2025

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Summary

Story summary

Apple has pulled its iPhone 16 ad showcasing a "more personal Siri" as the launch of new Siri features in iOS 18 faces delays. Originally slated for this year, the rollout has now been pushed to next year, with whispers among insiders hinting that these features might be abandoned altogether due to hardware constraints.

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Story summary

Apple has pulled its iPhone 16 ad showcasing a "more personal Siri" as the launch of new Siri features in iOS 18 faces delays. Originally slated for this year, the rollout has now been pushed to next year, with whispers among insiders hinting that these features might be abandoned altogether due to hardware constraints.