Back to today’s briefing

Story perspectives

Kohl's Shares Plunge 20% Amid Holiday Sales Decline

3/12/2025

24 4

Summary

Story summary

Kohl's Corp experienced a significant sales decline during the holiday quarter, causing shares to drop 20% to a near three-decade low.
New CEO Ashley Buchanan recognized internal challenges and aims to revitalize the brand and refine promotions.
The company anticipates a 4%-6% decrease in annual sales, with projected earnings per share ranging from 10 to 60 cents.

1 of 1

Story summary

Kohl's Corp experienced a significant sales decline during the holiday quarter, causing shares to drop 20% to a near three-decade low.
New CEO Ashley Buchanan recognized internal challenges and aims to revitalize the brand and refine promotions.
The company anticipates a 4%-6% decrease in annual sales, with projected earnings per share ranging from 10 to 60 cents.