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Lego Boosts In-House Game Development Amid Revenue Surge

3/13/2025

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Summary

Story summary

Lego is shifting to in-house video game development, having tripled its software engineers since 2022.
The company has enjoyed success with The Skywalker Saga but struggled with titles like Lego Dimensions.
Recent financials reveal a 13% revenue increase to $10.1 billion, surpassing competitors Mattel and Hasbro.
The end of the partnership with TT Games raises concerns due to mixed results from recent releases.
Collaborations with Epic Games and potential Disney partnerships present new opportunities for game development.

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Story summary

Lego is shifting to in-house video game development, having tripled its software engineers since 2022.
The company has enjoyed success with The Skywalker Saga but struggled with titles like Lego Dimensions.
Recent financials reveal a 13% revenue increase to $10.1 billion, surpassing competitors Mattel and Hasbro.
The end of the partnership with TT Games raises concerns due to mixed results from recent releases.
Collaborations with Epic Games and potential Disney partnerships present new opportunities for game development.