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NASCAR Viewership Plummets 30% Amid Cable Shift

3/13/2025

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Summary

Story summary

NASCAR's Cup Series race at Phoenix drew 2.82 million viewers on FS1, a staggering 30% drop from last year's FOX broadcast. Christopher Bell celebrated his third straight victory, while the Xfinity Series on CW saw a 13% rise in viewership. This shift to cable raises concerns about NASCAR's future audience engagement.

History

Historical Context

NASCAR's viewership drop at Phoenix mirrors trends seen in sports broadcasting. In the 1970s, NASCAR's transition to televised races boosted popularity, but shifts to cable threaten audience engagement. Notably, Richard Petty's 200 wins remain a benchmark, underscoring the sport's rich legacy amid evolving media landscapes.

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Story summary

NASCAR's Cup Series race at Phoenix drew 2.82 million viewers on FS1, a staggering 30% drop from last year's FOX broadcast. Christopher Bell celebrated his third straight victory, while the Xfinity Series on CW saw a 13% rise in viewership. This shift to cable raises concerns about NASCAR's future audience engagement.

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