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Demna Gvasalia to Revitalize Gucci After Revenue Plunge

3/14/2025

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Summary

Story summary

Demna Gvasalia, celebrated for his bold vision at Balenciaga, is set to take the helm as Gucci's artistic director in July 2025, following Sabato De Sarno's exit. This pivotal appointment comes as Gucci grapples with a staggering 24% revenue decline in late 2024, igniting hopes for a transformative revival that honors the brand's rich legacy while embracing fresh creativity.

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Story summary

Demna Gvasalia, celebrated for his bold vision at Balenciaga, is set to take the helm as Gucci's artistic director in July 2025, following Sabato De Sarno's exit. This pivotal appointment comes as Gucci grapples with a staggering 24% revenue decline in late 2024, igniting hopes for a transformative revival that honors the brand's rich legacy while embracing fresh creativity.