Back to today’s briefing

Story perspectives

BMW Unveils 'Superbrains' to Compete with Tesla, Mercedes

3/14/2025

37 6

Summary

Story summary

BMW is set to revolutionize its Neue Klasse models with cutting-edge "Superbrains," four advanced computing units that boost driving dynamics and infotainment while slashing wiring weight by 30%. Production kicks off in Hungary in 2025, positioning BMW to compete fiercely with Tesla and Mercedes-Benz in the evolving software-defined vehicle landscape.

1 of 1

Story summary

BMW is set to revolutionize its Neue Klasse models with cutting-edge "Superbrains," four advanced computing units that boost driving dynamics and infotainment while slashing wiring weight by 30%. Production kicks off in Hungary in 2025, positioning BMW to compete fiercely with Tesla and Mercedes-Benz in the evolving software-defined vehicle landscape.