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Gui Malheiros Switches to World Fitness Amid CrossFit Crisis

3/14/2025

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Summary

Story summary

Brazilian athlete Gui Malheiros is pivoting from the 2025 CrossFit Open to the World Fitness Project, driven by concerns over athlete welfare and financial stability, especially in light of Lazar Ðukic's tragic death. In a significant turn, CrossFit LLC is now on the market, searching for a new partner to revitalize the brand's future.

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Story summary

Brazilian athlete Gui Malheiros is pivoting from the 2025 CrossFit Open to the World Fitness Project, driven by concerns over athlete welfare and financial stability, especially in light of Lazar Ðukic's tragic death. In a significant turn, CrossFit LLC is now on the market, searching for a new partner to revitalize the brand's future.