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Smartwatch Market Dips 7%, Apple Sales Plummet 19%

3/15/2025

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Summary

Story summary

In 2024, the smartwatch market faced a 7% decline, with Apple hit hardest by a 19% drop in sales due to fierce competition and stagnant model releases. Meanwhile, Huawei and Xiaomi thrived, with Xiaomi breaking into the top five brands. Hope glimmers for 2025, as analysts foresee a revival fueled by AI innovations and enhanced health functionalities.

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Story summary

In 2024, the smartwatch market faced a 7% decline, with Apple hit hardest by a 19% drop in sales due to fierce competition and stagnant model releases. Meanwhile, Huawei and Xiaomi thrived, with Xiaomi breaking into the top five brands. Hope glimmers for 2025, as analysts foresee a revival fueled by AI innovations and enhanced health functionalities.