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California Targets Data Brokers Over Location Privacy Violations

3/15/2025

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Summary

Story summary

California's Attorney General is cracking down on mobile app providers and data brokers, probing their handling of consumer location data under the California Consumer Privacy Act. The investigation arises from alarming reports of sensitive data being sold without consent. In a stark contrast, data broker Publicis proudly flaunts its vast data collection, underscoring the urgent need for industry regulation and transparency.

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Story summary

California's Attorney General is cracking down on mobile app providers and data brokers, probing their handling of consumer location data under the California Consumer Privacy Act. The investigation arises from alarming reports of sensitive data being sold without consent. In a stark contrast, data broker Publicis proudly flaunts its vast data collection, underscoring the urgent need for industry regulation and transparency.