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Demna Gvasalia to Lead Gucci Amid Stock Plunge

3/16/2025

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Summary

Story summary

Demna Gvasalia will become Gucci's head designer in July 2025, succeeding the former creative director.
Following the announcement, Kering's shares fell 13%, signaling worries about Gucci's sales and brand identity.
Renowned for his provocative designs, Demna is expected to bring a bold vision to Gucci.
His previous collaborations with Gucci indicate an understanding of the brand, but he must enhance its luxury market relevance.

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Story summary

Demna Gvasalia will become Gucci's head designer in July 2025, succeeding the former creative director.
Following the announcement, Kering's shares fell 13%, signaling worries about Gucci's sales and brand identity.
Renowned for his provocative designs, Demna is expected to bring a bold vision to Gucci.
His previous collaborations with Gucci indicate an understanding of the brand, but he must enhance its luxury market relevance.