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Asus Shocks Gamers with Dramatic Graphics Card Price Hikes

3/17/2025

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Summary

Story summary

Asus has shocked gamers by hiking prices on its RTX 50 and RX 9070 series graphics cards, with some models now costing 1.5 to 2 times their original MSRP. The RTX 5090 Astral OC has surged to $3,359.99, a $280 jump in just a month, while the RX 9070 XT Prime OC now starts at $719, up from $599.

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Story summary

Asus has shocked gamers by hiking prices on its RTX 50 and RX 9070 series graphics cards, with some models now costing 1.5 to 2 times their original MSRP. The RTX 5090 Astral OC has surged to $3,359.99, a $280 jump in just a month, while the RX 9070 XT Prime OC now starts at $719, up from $599.