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U.S. Retail Sees 1,200% Traffic Surge from AI

3/17/2025

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Summary

Story summary

In February 2025, U.S. retail websites experienced a staggering 1,200% surge in traffic from generative AI, building on a remarkable 1,300% increase during the 2024 holiday season. While 39% of shoppers embraced AI for their purchases, conversion rates lagged behind by 9%. However, engagement soared, with users lingering longer on sites, exploring more deeply.

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Story summary

In February 2025, U.S. retail websites experienced a staggering 1,200% surge in traffic from generative AI, building on a remarkable 1,300% increase during the 2024 holiday season. While 39% of shoppers embraced AI for their purchases, conversion rates lagged behind by 9%. However, engagement soared, with users lingering longer on sites, exploring more deeply.