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Visa's CMO: Don't Miss Cultural Moments Like Beyoncé

3/17/2025

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Summary

Story summary

Visa's CMO, Frank Cooper, reflected on a missed chance to partner with Beyoncé during a pivotal cultural moment. He pointed out that brands often shy away from engaging with influential figures, which can cause them to miss out on key trends. Embracing cultural momentum, he argues, is essential for brands to avoid repeating past missteps.

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Story summary

Visa's CMO, Frank Cooper, reflected on a missed chance to partner with Beyoncé during a pivotal cultural moment. He pointed out that brands often shy away from engaging with influential figures, which can cause them to miss out on key trends. Embracing cultural momentum, he argues, is essential for brands to avoid repeating past missteps.