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San Francisco Pride Faces $300K Sponsorship Shortfall Amid DEI Concerns

3/18/2025

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Story summary
  • San Francisco Pride faces a $300,000 drop in corporate sponsorships, affecting its $2.3 million budget.
  • Five companies, including Comcast and Anheuser-Busch, withdrew support due to financial issues.
  • Executive director Suzanne Ford attributes this trend to declining diversity, equity, and inclusion (DEI) initiatives amid political pressures.
  • La Crema continues to support LGBTQ+ efforts and is negotiating a partnership for the event.
  • The celebration remains a major global LGBTQ+ event, drawing over 1 million attendees each year.