Story perspectives
San Francisco Pride Faces $300K Sponsorship Shortfall Amid DEI Concerns
3/18/2025
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Story summary
- San Francisco Pride faces a $300,000 drop in corporate sponsorships, affecting its $2.3 million budget.
- Five companies, including Comcast and Anheuser-Busch, withdrew support due to financial issues.
- Executive director Suzanne Ford attributes this trend to declining diversity, equity, and inclusion (DEI) initiatives amid political pressures.
- La Crema continues to support LGBTQ+ efforts and is negotiating a partnership for the event.
- The celebration remains a major global LGBTQ+ event, drawing over 1 million attendees each year.
