Back to today’s briefing

Story perspectives

Streaming Surges to 43.5%, Tubi Takes One-Third Share

3/18/2025

50 7

Summary

Story summary

In February, streaming surged to 43.5% of TV usage in the U.S., nearly rivaling broadcast and cable's 44.4%. The Super Bowl captivated 127.7 million viewers, with Tubi claiming a remarkable one-third of streaming. YouTube topped the platforms at 11.6%, while Netflix trailed at 8.2%, as overall TV viewing dipped from January.

1 of 1

Story summary

In February, streaming surged to 43.5% of TV usage in the U.S., nearly rivaling broadcast and cable's 44.4%. The Super Bowl captivated 127.7 million viewers, with Tubi claiming a remarkable one-third of streaming. YouTube topped the platforms at 11.6%, while Netflix trailed at 8.2%, as overall TV viewing dipped from January.