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Formula One Sees 90 Million Fans, China Leads Growth

3/19/2025

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Summary

Story summary

Formula One's fanbase skyrocketed by nearly 90 million in 2023, with China leading the charge at a remarkable 39% growth. The sport's allure in the U.S. flourished, fueled by thrilling local races and the hit Netflix series "Drive to Survive." Excitingly, Thailand is set to embrace the racing fever with a street race planned by 2028, eyeing Southeast Asia's vibrant market.

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Story summary

Formula One's fanbase skyrocketed by nearly 90 million in 2023, with China leading the charge at a remarkable 39% growth. The sport's allure in the U.S. flourished, fueled by thrilling local races and the hit Netflix series "Drive to Survive." Excitingly, Thailand is set to embrace the racing fever with a street race planned by 2028, eyeing Southeast Asia's vibrant market.