Back to today’s briefing

Story perspectives

Apple's Plastic Watch SE Project Faces Major Setbacks

3/23/2025

47 11

Summary

Story summary

Apple's ambitious plan to launch a plastic Apple Watch SE is facing serious hurdles, as reported by Bloomberg's Mark Gurman. Frustration within the design team and limited cost benefits over the aluminum version have put the project on hold. Originally intended to make the smartwatch more accessible for younger users, the fate of this model now hangs in the balance, with the current SE priced at $249 in the U.S.

1 of 1

Story summary

Apple's ambitious plan to launch a plastic Apple Watch SE is facing serious hurdles, as reported by Bloomberg's Mark Gurman. Frustration within the design team and limited cost benefits over the aluminum version have put the project on hold. Originally intended to make the smartwatch more accessible for younger users, the fate of this model now hangs in the balance, with the current SE priced at $249 in the U.S.