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Researchers Expose Beef Association's Climate Misinformation Campaign

3/24/2025

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Summary

Story summary

University of Miami researchers, spearheaded by Professor Jennifer Jacquet, have uncovered that the National Cattlemen’s Beef Association has been aware of beef's detrimental climate effects yet actively sought to minimize them. Their findings expose a web of industry-funded misinformation that has misled the public, hindering essential dietary shifts needed to combat greenhouse gas emissions from meat consumption.

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Story summary

University of Miami researchers, spearheaded by Professor Jennifer Jacquet, have uncovered that the National Cattlemen’s Beef Association has been aware of beef's detrimental climate effects yet actively sought to minimize them. Their findings expose a web of industry-funded misinformation that has misled the public, hindering essential dietary shifts needed to combat greenhouse gas emissions from meat consumption.