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Vitawell Shifts Focus to Beauty and Menopause Support

3/24/2025

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Summary

Story summary

Vitawell, a UK supplement brand, is pivoting towards beauty and menopause support, driven by consumer demand for simplicity. Group MD John Sutcliffe notes significant growth in these areas and is prioritizing partnerships for improved visibility. The brand aims to broaden its product offerings and introduce a direct-to-consumer subscription service to deepen customer connections.

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Story summary

Vitawell, a UK supplement brand, is pivoting towards beauty and menopause support, driven by consumer demand for simplicity. Group MD John Sutcliffe notes significant growth in these areas and is prioritizing partnerships for improved visibility. The brand aims to broaden its product offerings and introduce a direct-to-consumer subscription service to deepen customer connections.