Story perspectives

Gen Z Prefers Social Media Over Expensive Streaming

3/25/2025

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Summary

Story summary

Deloitte's 19th annual Digital Media Trends survey shows Gen Z (56%) and millennials (43%) favor social media content over traditional TV and movies.
Younger consumers are increasingly dissatisfied with rising streaming costs and value perceptions.
Nearly 50% of respondents consider streaming services overpriced, driving a preference for free, ad-supported platforms.
Social media creators significantly influence younger viewers, who trust their recommendations more than traditional media figures.

History

Historical Context

Deloitte's survey reflects a significant shift in media consumption, echoing past trends where technological advancements disrupted traditional platforms. In the 1950s, television eclipsed radio, reshaping entertainment. Today, social media's rise mirrors that disruption, as younger audiences prioritize influencer-driven content over conventional media, driven by cost and trust issues.

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Story summary

Deloitte's 19th annual Digital Media Trends survey shows Gen Z (56%) and millennials (43%) favor social media content over traditional TV and movies.
Younger consumers are increasingly dissatisfied with rising streaming costs and value perceptions.
Nearly 50% of respondents consider streaming services overpriced, driving a preference for free, ad-supported platforms.
Social media creators significantly influence younger viewers, who trust their recommendations more than traditional media figures.

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