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Valve's CMO Reflects on Marketing Evolution at GDC

3/26/2025

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Summary

Story summary

Monica Harrington, Valve's pioneering chief marketing officer, shared her insights at GDC, recalling the hurdles of marketing Half-Life in the late '90s. She underscored the crucial role of early marketing tactics and the evolution of digital distribution, lamenting how today's crowded landscape complicates visibility for new games. Harrington also pondered Valve's possible journey in the realm of social media.

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Story summary

Monica Harrington, Valve's pioneering chief marketing officer, shared her insights at GDC, recalling the hurdles of marketing Half-Life in the late '90s. She underscored the crucial role of early marketing tactics and the evolution of digital distribution, lamenting how today's crowded landscape complicates visibility for new games. Harrington also pondered Valve's possible journey in the realm of social media.