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Princess Madeleine Launches Innovative Skincare Line for Families

3/26/2025

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Summary

Story summary

Princess Madeleine of Sweden is set to revolutionize skincare with her new line, MinLen, in partnership with Weleda. This innovative brand, the first of its kind in Europe, aims to cater to families and will debut in summer 2025. To carve her own identity, Madeleine will use her maiden name, Bernadotte, distancing her venture from royal ties.

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Story summary

Princess Madeleine of Sweden is set to revolutionize skincare with her new line, MinLen, in partnership with Weleda. This innovative brand, the first of its kind in Europe, aims to cater to families and will debut in summer 2025. To carve her own identity, Madeleine will use her maiden name, Bernadotte, distancing her venture from royal ties.