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H&M Faces Backlash Over AI Models, Job Concerns Rise

3/27/2025

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Summary

Story summary

H&M is set to revolutionize its marketing by introducing AI-generated digital clones of 30 models, while ensuring these models maintain rights to their likenesses. This bold move has ignited backlash from influencers and unions, raising concerns about potential job losses for human models and the urgent need for stronger worker protections in the face of advancing technology.

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Story summary

H&M is set to revolutionize its marketing by introducing AI-generated digital clones of 30 models, while ensuring these models maintain rights to their likenesses. This bold move has ignited backlash from influencers and unions, raising concerns about potential job losses for human models and the urgent need for stronger worker protections in the face of advancing technology.