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China's Audio-Video Industry Soars to $168 Billion

3/28/2025

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Summary

Story summary

China's online audio and video industry is booming, with micro-dramas leading the charge. Last year, the market soared to an impressive 1.22 trillion yuan (US$168 billion), captivating 662 million users. This vibrant sector not only generated 50.5 billion yuan ($6.95 billion) in revenue but is also making waves in cultural exports, establishing itself as a global powerhouse.

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Story summary

China's online audio and video industry is booming, with micro-dramas leading the charge. Last year, the market soared to an impressive 1.22 trillion yuan (US$168 billion), captivating 662 million users. This vibrant sector not only generated 50.5 billion yuan ($6.95 billion) in revenue but is also making waves in cultural exports, establishing itself as a global powerhouse.