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Florida Growers Embrace CRISPR Amid Juice Preferences Shift

3/27/2025

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Summary

Story summary

Florida citrus growers are turning to CRISPR technology in a bid to fight the devastating citrus greening disease. Professor Bachir Kassas is gauging consumer attitudes through focus groups, revealing a preference for traditional orange juice over biotech alternatives. With effective communication, there's hope to shift perceptions and embrace innovative solutions for healthier crops.

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Story summary

Florida citrus growers are turning to CRISPR technology in a bid to fight the devastating citrus greening disease. Professor Bachir Kassas is gauging consumer attitudes through focus groups, revealing a preference for traditional orange juice over biotech alternatives. With effective communication, there's hope to shift perceptions and embrace innovative solutions for healthier crops.