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Liquid Death's Bold Expansion: Iced Teas and Killer Sodas

3/28/2025

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Summary

Story summary

Liquid Death is shaking up the beverage industry by branching out from its iconic canned water into refreshing iced teas and healthier sodas like Killer Cola and Severed Lime. With an impressive $333 million in retail sales projected for 2024, the brand captivates Gen Z and millennials through bold marketing and distinctive packaging, setting itself apart from industry giants like Coca-Cola and PepsiCo.

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Story summary

Liquid Death is shaking up the beverage industry by branching out from its iconic canned water into refreshing iced teas and healthier sodas like Killer Cola and Severed Lime. With an impressive $333 million in retail sales projected for 2024, the brand captivates Gen Z and millennials through bold marketing and distinctive packaging, setting itself apart from industry giants like Coca-Cola and PepsiCo.