Story perspectives
Global Ad Spend to Hit $1.15 Trillion by 2025
3/28/2025
34 7
1 of 1
Story summary
- Global advertising spend is projected to reach $1.15 trillion in 2025, growing 6.7% amid stagflation risks.
- Significant cuts are expected in automotive, retail, and tech sectors, with automotive ad spend dropping 7.4% this year.
- The US ad market is set to grow 5.7% in 2025, while China's growth slows to 5.3%.
- Digital advertising thrives, driven by Alphabet, Amazon, and Meta, despite facing regulatory challenges.
