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Costco Gains Millions as Target Faces Customer Exodus

3/31/2025

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Summary

Story summary

A recent Numerator report shows Black and Hispanic shoppers are increasingly choosing Costco over Target.
Target's reduction of DEI initiatives has resulted in a loss of nearly five million customers.
In contrast, Costco gained 7.7 million visits, bolstered by strong DEI strategies.
Experts caution that inconsistent corporate messaging can damage consumer trust.
Civil rights advocates are calling for boycotts against Target.

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Story summary

A recent Numerator report shows Black and Hispanic shoppers are increasingly choosing Costco over Target.
Target's reduction of DEI initiatives has resulted in a loss of nearly five million customers.
In contrast, Costco gained 7.7 million visits, bolstered by strong DEI strategies.
Experts caution that inconsistent corporate messaging can damage consumer trust.
Civil rights advocates are calling for boycotts against Target.