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Skims Sues Lana Del Rey Over Influencer Disclosure

3/31/2025

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Summary

Story summary

Skims, the billion-dollar brand founded by Kim Kardashian, is taking legal action against Lana Del Rey for not revealing a paid partnership in her Valentine’s Day campaign. The lack of proper disclosure on social media could lead to a hefty $1 million penalty for the singer, igniting a heated discussion about the importance of transparency in influencer marketing.

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Story summary

Skims, the billion-dollar brand founded by Kim Kardashian, is taking legal action against Lana Del Rey for not revealing a paid partnership in her Valentine’s Day campaign. The lack of proper disclosure on social media could lead to a hefty $1 million penalty for the singer, igniting a heated discussion about the importance of transparency in influencer marketing.