Back to today’s briefing

Story perspectives

Max Unveils Bold Black-and-White Logo Redesign

3/30/2025

32 7

Summary

Story summary

Warner Bros. Discovery's streaming service, Max, has unveiled a sleek new monochrome logo that echoes HBO's iconic branding. This bold rebranding, showcased on social media, aims to deepen consumer connections with HBO. Transitioning from blue to striking black-and-white marks a significant evolution in Max's identity since its debut as HBO Max in 2020.

1 of 1

Story summary

Warner Bros. Discovery's streaming service, Max, has unveiled a sleek new monochrome logo that echoes HBO's iconic branding. This bold rebranding, showcased on social media, aims to deepen consumer connections with HBO. Transitioning from blue to striking black-and-white marks a significant evolution in Max's identity since its debut as HBO Max in 2020.