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WNBA Games Surge in Viewership Amid $2.2B Media Deal

3/31/2025

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Summary

Story summary

Scripps’ ION network has made waves by broadcasting WNBA games, drawing an impressive average of 670,000 viewers since 2023. With aspirations for a lasting partnership, Scripps Sports president Brian Lawlor is optimistic. Meanwhile, Lisa Leslie encourages players to celebrate Caitlin Clark's achievements, emphasizing how her success has significantly boosted the league's visibility and revenue, now soaring thanks to a $2.2 billion media deal.

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Story summary

Scripps’ ION network has made waves by broadcasting WNBA games, drawing an impressive average of 670,000 viewers since 2023. With aspirations for a lasting partnership, Scripps Sports president Brian Lawlor is optimistic. Meanwhile, Lisa Leslie encourages players to celebrate Caitlin Clark's achievements, emphasizing how her success has significantly boosted the league's visibility and revenue, now soaring thanks to a $2.2 billion media deal.