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Neutrogena Enlists John Cena to Attract Younger Skincare Fans

3/31/2025

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Summary

Story summary

Neutrogena has tapped into the star power of John Cena for its Ultra Sheer Mineral Face SPF 70 campaign, aiming to reclaim its spot in the competitive skincare market. With Cena's playful "you can't see me" meme, the brand seeks to resonate with younger audiences, blending humor with effective skincare solutions to foster genuine connections.

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Story summary

Neutrogena has tapped into the star power of John Cena for its Ultra Sheer Mineral Face SPF 70 campaign, aiming to reclaim its spot in the competitive skincare market. With Cena's playful "you can't see me" meme, the brand seeks to resonate with younger audiences, blending humor with effective skincare solutions to foster genuine connections.